The Pebble Beach (now expanded) Weekend has become, arguably, the premier vintage automotive event in the U.S. Held each August, it includes not only vintage races at Laguna Seca, but also the Pebble Beach Concours d’Elegance along with a number of other Concours, many auctions and parties, parties, parties.
The Pebble Beach celebration recalls what sports car racing in the U.S. was like during the fifties. It was unique and very different from American circle-track or drag racing of the time. It was also different from previous decades or those that came after.
First of all, it was an amateur sport. But unlike most amateur sports – except perhaps for something like the Olympics and some college sports – it attracted considerable press attention and often thousands of spectators. Many of us raced the cars we drove every day on the street. And most of us drove it to the track and – hopefully – back again. One of the racing rules then was that competing sports cars had to be licensed for the road and include such items as a passenger seat and spare tire.
We raced on temporary circuits like the one at Pebble Beach. This was, after all, road racing. For the most part, our temporary venues were located in or near resorts and sports car racing then was as much a social event as a competition. Today, some of us remember the parties more than the races. Bongo bashes were the cat’s meow. Officials and course workers were all volunteers and events were social for them also.
It was like a fraternity or maybe akin to a military unit that saw combat. Owning a sports car then put us in an exclusive society. When we passed each other on the highway, we would wave. Many of us are still friends years later and we still get together now and then to socialize.
The first Pebble Beach took place on November 5, 1950. The location of the course was on roads within the Del Monte Properties. Much of the Monterey Peninsula is taken up by the Properties, encompassing some 20,000 acres and more than 150 miles of private roads. In addition to hotels, clubs and perhaps more golf courses than people, there are quite a number homes on the Property. It is a gated and privately guarded community. Lots and houses are owned by the residents while all the other land is owned by the Del Monte Properties Company.
While the 1950 Pebble Beach was the first race ever organized by the Sports Car Club of America, it wasn’t the first on the West Coast. To put it in context though, perhaps a little history is in order. The first road race after WWII was held in the small town of Watkins Glen in the Finger Lakes Region of New York on October 2, 1948. The first on the West Coast was in Northern California at Buchanan Field in Concord on November 20, 1949. It was organized, not by the SCCA, but by the Northern California MG Club, headed up by Kjell Qvale. The main event was six laps around a three-mile course laid out on the airfield’s runways. Kjell’s brother, Bjarne (Barney), won, in an MG (of course). The next in the West was at Palm Springs on April 16, 1950, put on by the California Sports Car Club (not then a Region of the SCCA). Sterling Edwards in his Edwards Special won the main event. In May 1950, the MG Club had another race a Buchanan Field and the Cal Club raced at the Santa Ana Blimp Base on June 25.
Sterling was a close friend of John B. (Jack) Morse, then president of the Properties. The company was trying to attract people to stay at the Del Monte Lodge (now the Lodge at Pebble Beach) as well as sell vacant lots. So Edwards convinced his friend, Jack, to provide the venue. It was a natural fit. A race would generate the publicity desired by the company and the SCCA would have a place to stage events. Sterling was named the chairman of the race committee but because he had entered to race, Kjell Qvale assumed the chair.
Qvale was significant in the development of the sport in Northern California. He was instrumental in organizing the MG Car Club race at Concord in 1949, plus the first Pebble and later, the Golden Gate Park events in San Francisco. A native of Norway, he was born in 1919. In 1929, he immigrated to the U.S., lived through the Depression and became a Navy pilot when WWII came along. Kjell started in the car business with a Jeep dealership in 1946. Later that year, he took a ride in an MG. After a ten-minute spin, he was enthralled. After selling the Jeep dealership, he formed British Motor Car Distributors, LTD in San Francisco and became the Northern California MG distributor. After adding Morris, Riley and Jaguar cars during the fifties, The Qvale Automotive Group became dominant in the Northern California car business
Race Chairman Kjell Qvale and Starter Al Torres. (Photo: Qvale Collection)
by Art Evans